The Risk of Energy Drinks Essay Example | Topics and Well Written Essays - 1000 words

The Risk of Energy Drinks - Essay Example According to the research findings, although energy drinks have advantages, they may also affect both physical and mental health of consumers. There is a range of positive effects of energy drinks which make the market of energy drinks grow as great numbers of people consume them and take them as a favorite drink. For instance, according to recent statistics, energy drinks take around 20 percent of the entire beverages store in the market. This shows that the growing popularity is mainly created by the fast positive effects an energy drinks can produce. The main constituents that energy drinks have per bottle are â€Å"carbohydrate, caffeine, guarana, sodium, ginseng, taurine† and other ingredients. The first benefit of energy drinks is that when drinking them a person can show improvements in paying attention, concentration and memory due to the nervous system stimulation. Clearly, energy drinks can improve and make people more active in their mental performance, which seems to be the most important advantage of energy drinks. The second benefit that makes energy drinks well for people is that they improve and increase physical performance. Research proves the relationship between the energy drinks use and the improvement of reaction time and delayed tiredness. Moreover, according to Johnson, Foster, and McDowell, there are five studies that examined effects of energy beverages, and they show improvements of upper and lower body muscles strengths as well as cycling strength. Therefore, energy drinks can be useful when a person trains hard or involves a long and concentrated mental work and needs a boost of energy, attention, and concentration. Due to the ability to decrease the time of recovery, energy drinks can allow one to be physically and mentally active for a longer period of time and with a better concentration.

International Expansion Of Hudsons Bay Case Study

International Expansion Of Hudsons Bay - Case Study Example Appreciating and respecting these differences in the markets can take a company a long way in its bid to take advantage of new business opportunities as well as the general expansion. For instance, a product design that comes forth as appealing to customers in the U.S. may not necessary charm customers in Africa owing to the differences in culture between the two markets. Failure to assess and understand the differences between markers can be disastrous. This was the case for Wal-Mart after it had to close down over 100 stores in Germany following grand losses brought about by the failure to understand the difference between the shopping habits in Germany and the U.S., its location. It is against this backdrop that it emerges as a matter of indispensability to analyze the decision of Hudsons Bay, based in Toronto, Canada, to acquire Galeria Kaufhof, based in Cologne, Germany, as a move to penetrate the Germany and Belgium market (Mahadevan, 2015). In this discussion, the factors that Bay ought to take into consideration in developing a future strategy for the newly acquired division will be delineated as well as a discourse of whether expanding to the Canadian and the U.S. markets is heady and the differences between the Canadian, German, and the Belgian markets. Hudson’s Bay needs to consider a set of factors in developing future strategies for the novel division Kaufhof. To begin with, the cultural differences between Canada and Germany and Belgium are very critical. Bay relished a degree of success back home in Canada as well as the U.S. owing to the fact that these two nations share quite a great deal in terms of culture. However, the culture of Germany and Belgium varies widely with that of Canada and the U.S. Culture influences the buying behaviors of consumers and, therefore, Bay ought to respect the local culture of Germany and Belgium.